Meta ads for small businesses: where to start

Meta ads can bring customers quickly, but only if the first campaign is simple and measured.

Pick one goal

Choose one result: messages, form leads or sales. A campaign with one goal is easier to judge.

Start with a small daily budget

Run for a week before you change anything. Look at the cost of each result, not only the clicks.

Test two ads

Change one thing at a time, such as the photo or the first line, and keep the one that costs less per result.